UX / Product Design Leader and catalyst for customer-centricity.

UX / Product Design Leader and catalyst for customer-centricity.

UX / Product Design Leader and catalyst for customer-centricity.

UX / Product Design Leader and catalyst for customer-centricity.

Value I bring to organizations

Value I bring to organizations

👊 Global Team Leader: I’ve established and led global UX/UI practices, coaching multi-disciplinary teams in the US, France, and Mexico.


🧐 Big Business Problem-Solver: I’ve led teams to rethink processes, reimagine failing products, and design accessible experiences, leading to billions in revenue.


🎯 Journey-Led Strategist: I translate complex insights into customer journeys that the whole team can rally around.


🔭 Versatile UX Orchestrator: I seamlessly blend UX research, strategy, and hands-on design skills to deliver exceptional user experiences.


⚡️ Dynamic Facilitator: I excel in facilitating workshops that foster communication, alignment, and collaboration across diverse teams.


📚 Innovative Approaches: I continuously train in emerging tech like Generative AI to evolve and optimize my UX process.


🔍 Accessibility Advocate: Committed to designing inclusive experiences, I ensure accessibility is a core component of every project.

👊 Global Team Leader: I’ve established and led global UX/UI practices, coaching multi-disciplinary teams in the US, France, and Mexico.


🧐 Big Business Problem-Solver: I’ve led teams to rethink processes, reimagine failing products, and design accessible experiences, leading to billions in revenue.


🎯 Journey-Led Strategist: I translate complex insights into customer journeys that the whole team can rally around.


🔭 Versatile UX Orchestrator: I seamlessly blend UX research, strategy, and hands-on design skills to deliver exceptional user experiences.


⚡️ Dynamic Facilitator: I excel in facilitating workshops that foster communication, alignment, and collaboration across diverse teams.


📚 Innovative Approaches: I continuously train in emerging tech like Generative AI to evolve and optimize my UX process.


🔍 Accessibility Advocate: Committed to designing inclusive experiences, I ensure accessibility is a core component of every project.

👊 Global Team Leader: I’ve established and led global UX/UI practices, coaching multi-disciplinary teams in the US, France, and Mexico.


🧐 Big Business Problem-Solver: I’ve led teams to rethink processes, reimagine failing products, and design accessible experiences, leading to billions in revenue.


🎯 Journey-Led Strategist: I translate complex insights into customer journeys that the whole team can rally around.


🔭 Versatile UX Orchestrator: I seamlessly blend UX research, strategy, and hands-on design skills to deliver exceptional user experiences.


⚡️ Dynamic Facilitator: I excel in facilitating workshops that foster communication, alignment, and collaboration across diverse teams.


📚 Innovative Approaches: I continuously train in emerging tech like Generative AI to evolve and optimize my UX process.


🔍 Accessibility Advocate: Committed to designing inclusive experiences, I ensure accessibility is a core component of every project.

👊 Global Team Leader: I’ve established and led global UX/UI practices, coaching multi-disciplinary teams in the US, France, and Mexico.


🧐 Big Business Problem-Solver: I’ve led teams to rethink processes, reimagine failing products, and design accessible experiences, leading to billions in revenue.


🎯 Journey-Led Strategist: I translate complex insights into customer journeys that the whole team can rally around.


🔭 Versatile UX Orchestrator: I seamlessly blend UX research, strategy, and hands-on design skills to deliver exceptional user experiences.


⚡️ Dynamic Facilitator: I excel in facilitating workshops that foster communication, alignment, and collaboration across diverse teams.


📚 Innovative Approaches: I continuously train in emerging tech like Generative AI to evolve and optimize my UX process.


🔍 Accessibility Advocate: Committed to designing inclusive experiences, I ensure accessibility is a core component of every project.

Making an impact for brands

Making an impact for brands

Making an impact for brands

Spearheaded user research and interaction design of the Bridgestone website and mobile app ecosystem for 10+ years, resulting in $3B in digitally influenced revenue.

Spearheaded user research and interaction design of the Bridgestone website and mobile app ecosystem for 10+ years, resulting in $3B in digitally influenced revenue.

Significantly improved usability of L'Oréal Paris' 60+ global websites and mobile apps, leading to increased traffic, engagement, and purchase intent, attaining a “Genius” rating in Gartner's 2023 Digital IQ Site Performance index.

Significantly improved usability of L'Oréal Paris' 60+ global websites and mobile apps, leading to increased traffic, engagement, and purchase intent, attaining a “Genius” rating in Gartner's 2023 Digital IQ Site Performance index.

Significantly improved usability of L'Oréal Paris' 60+ global websites and mobile apps, leading to increased traffic, engagement, and purchase intent, attaining a “Genius” rating in Gartner's 2023 Digital IQ Site Performance index.

Significantly improved usability of L'Oréal Paris' 60+ global websites and mobile apps, leading to increased traffic, engagement, and purchase intent, attaining a “Genius” rating in Gartner's 2023 Digital IQ Site Performance index.

Achieved a 2x increase in site traffic and a 38% increase in qualified leads by elevating the usability and redesigning ToyotaBank.com.

Achieved a 2x increase in site traffic and a 38% increase in qualified leads by elevating the usability and redesigning ToyotaBank.com.

Orchestrated redesign of the My Firestone app, achieving a 2x increase in user growth and session duration, while boosting app-related revenue.

Orchestrated strategic redesign of the My Firestone app, achieving a 2x increase in user growth and session duration, while boosting app-related revenue by 40%.

Orchestrated redesign of the My Firestone app, achieving a 2x increase in user growth and session duration, while boosting app-related revenue.

Orchestrated redesign of the My Firestone app, achieving a 2x increase in user growth and session duration, while boosting app-related revenue.

Led UX for IHOP’s mobile iOS and Android app, website, and digital loyalty program, enrolling over 5.5 million members and achieving a 3x increase in app downloads in first year after redesign.

Led UX for IHOP’s mobile iOS and Android app, website, and digital loyalty program, enrolling over 5.5 million members and achieving a 3x increase in app downloads in first year after redesign.

Led UX for IHOP’s mobile iOS and Android app, website, and digital loyalty program, enrolling over 5.5 million members and achieving a 3x increase in app downloads in first year after redesign.

Led UX for IHOP’s mobile iOS and Android app, website, and digital loyalty program, enrolling over 5.5 million members and achieving a 3x increase in app downloads in first year after redesign.

Directed the UX research, strategy, and design of the digital learning platform to empower cancer patients and caregivers, Cancer-Support.com, for La Roche-Posay.

Directed the UX research, strategy, and design of the digital learning platform to empower cancer patients and caregivers, Cancer-Support.com, for La Roche-Posay.

Generated a 25x lead conversion, a +22% increase in site traffic, and a +217% increase in brand awareness through leading the site design of City National Bank’s website, CNB.com.

Generated a 25x lead conversion, a +22% increase in site traffic, and a +217% increase in brand awareness through leading the site design of City National Bank’s website, CNB.com.

Developed and implemented a collaborative testing framework, improving conversion rates through collaboration and experimentation.


Led agency-wide webinars to educate teams on Generative AI methods and solutions.


Prioritized team growth for B2B experiences through achieving Forrester's B2B Marketing certification, authoring an article, and training teams on mapping the business buyer journey.

Developed and implemented a new testing framework, leading four client teams to identify areas for improving customer conversion through collaboration and experimentation.

Partnered with internal cross-functional teams to create two AI-based products, while conducting agency-wide webinars to educate teams on Generative AI methods and solutions.

Prioritized team growth for B2B experiences through achieving Forrester's B2B Marketing certification, authoring an article, and training teams on mapping the business buyer journey.

Developed and implemented a collaborative testing framework, improving conversion rates through collaboration and experimentation.


Led agency-wide webinars to educate teams on Generative AI methods and solutions.


Prioritized team growth for B2B experiences through achieving Forrester's B2B Marketing certification, authoring an article, and training teams on mapping the business buyer journey.

Developed and implemented a collaborative testing framework, improving conversion rates through collaboration and experimentation.


Led agency-wide webinars to educate teams on Generative AI methods and solutions.


Prioritized team growth for B2B experiences through achieving Forrester's B2B Marketing certification, authoring an article, and training teams on mapping the business buyer journey.

Skills

Research & Strategy

Strategic Planning
Ethnographic Studies
Interviews
Surveys
Competitive Evaluation
Expert Evaluation
Content Audit
Site Analytics Analysis
Persona Development
Customer Journey Mapping
Service Mapping
Experience Strategy & Vision
Future Roadmapping

Strategic Planning
Ethnographic Studies
Interviews
Surveys
Competitive Evaluation
Expert Evaluation
Content Audit
Site Analytics Analysis
Persona Development
Customer Journey Mapping
Service Mapping
Experience Strategy
Future Roadmapping

Experience Design

Information Architecture
Card Sorting
User Flows
Wireframes
Website Design
App Design
AI/Conversational Design
Prototyping
Usability Testing
A/B Testing
Architecture (Tree) Testing
Concept Testing
Accessibility Design

Information Architecture
Card Sorting
User Flows
Wireframes
Website Design
App Design
AI Design
Prototyping
Usability Testing
A/B Testing
Architecture (Tree) Testing
Concept Testing
Accessibility Design

Leadership & Collaboration

Leadership

Team Leadership & Mentorship
Trends Research
Design Thinking
Design Sprint Facilitation
Persona Workshop
Customer Journey Workshop
Roadmap Development
Prioritization Exercises
Team Resourcing
Learning & Development
Career Development
Performance Management
Cross-functional Collaboration

Team Mentorship
Trends Research
Design Thinking
Design Sprint Facilitation
Persona Workshop
Journey Workshop
Roadmap Development
Prioritization Exercises
Team Resourcing
Learning & Development
Career Development
Performance Management
Collaboration

Let's work on something together.

Let's work on something together.

Let's work on something together.

Let's work on something together.

© Copyright 2024, All Rights Reserved by Steven Shay

© Copyright 2024, All Rights Reserved by Steven Shay

© Copyright 2024, All Rights Reserved by Steven Shay

© Copyright 2024, All Rights Reserved by Steven Shay